![]() ![]() Paranormal Activity: The Marked Ones defies all of that, most importantly through its characters. At their best, the films have mined steady suspense from that conceit at their worst, as in the case of Paranormal Activity 4, they've been perfunctory slogs. The Paranormal Activity formula has been consistent: Spend over an hour with a semi- to uninteresting family, watch them freak out over doors rattling or household appliances suddenly becoming animate, and then enjoy about 10-20 minutes worth of supernatural mayhem before the camera-within-the-movie turns off right when the good stuff is about to go down. There's a constant energy to the film that none of its predecessors have. The franchise's strongest installment, Landon's spinoff/whatever-the-hell is its own reckless animal within the PA fold. Nor is Paranormal Activity: The Marked Ones as superfluous as those commercials might make it seem. No, it doesn't look as goofy as that sounds. It's his possessed buddy, somehow getting sucked into the wall and then violently spit back out towards the camera. Nervously searching around the room, he notices something strange happening in the corner by the television. His loved ones are trying to cleanse his soul when the "marked one" attacks, turning the apartment's lights out, causing his friend, who is recording everything on his trusty camcorder, to use the machine's night-vision scope. ![]() It's the beginning of the film's breakneck third act, and one of the main characters is going full-blown demonic possession. One sequence, though, displays just how much Landon-who's also written every PA film except for writer-director Oren Peli 's 2009 original-and his creative impulses have been rejuvenated. Landon to wipe the stink of PA4 off the minds of audiences in the series' latest entry, the kind of spinoff, but totally still canon, Paranormal Activity: The Marked Ones (in theaters nationwide tonight at 10 p.m.). ![]() It doesn't take long for writer-director Christopher B. Even worse, PA4 mimicked many of the best things about the excellent Paranormal Activity 3, also co-directed by Joost and Schulman. Directed by the original Catfish filmmakers Henry Joost and Ariel Schulman, the juggernaut, low-budget horror franchise's fourth entry signaled that the brand had run out of ideas. If it fares that well, Paramount could start a new branch of “Marked One” movies “Paranormal Activity 5,” which is already in the works and is not a follow-up to “Marked Ones,” is scheduled for release in October.If 2012's Paranormal Activity 4 will be remembered for anything, which it shouldn't, it's for nearly killing the PA found-footage brand. Goodman cautioned that box-office expectations for the new film should be more modest than with the other “Paranormal Activity” films, but audience tracking surveys suggest “The Marked Ones” could open to more than $30 million in its debut weekend. Because “The Marked Ones” uses newcomer actors rather than “Paranormal Activity” alumni (who at this point charge more), the cast savings offset the higher costs of multiple locations and special effects. The production took over a recently renovated West Adams apartment complex for most of the filming, using some of the units for extras holding and others for the production office. So the studio, writer-director Christopher Landon (who has writing credits on the last three “Paranormal Activity” films) and producer Jason Blum set out to create a film that would be designed to appeal to Latino moviegoers, with the caveat that it not pander to them.Įven with more locations and special effects than the preceding films, “The Marked Ones” didn’t cost that much more than the average “Paranormal Activity” film. “She was referring to the film as if real,” Goodman recalled. Seated at a focus group after the test screening, the teen eloquently expressed some complaints about the production, but it was her resolute ownership of the story and its characters - rather than her critical insights - that made Goodman sit up. The moviegoer in question was a 15-year-old Latina who attended a Los Angeles research preview of “Paranormal Activity 3" in 2011. Paramount estimates that Latino ticket buyers accounted for about 11% of the domestic gross of the first “Paranormal Activity” film in 2009, rising to an estimated 19% for the last sequel (Latinos make up 16.9% of the U.S. Generally speaking, Latino moviegoers long have been supporters of horror movies, especially those with a supernatural twist.
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